Induced Spending

The buzz word doing the rounds from the advent of "recession" is how to induce the consumer spending when they are quite skeptical about the future security. America is the leading example in this. America has brought in various fiscal and monetary policies which induce the people to spend more and save less. Policies are reducing the borrowing rate, reducing the value of the currency so that more money is spent constructively. But how much of it is actually done? American investors are sending their money to overseas markets where there are more returns on investments. How much is actually been spent to improve the economy?

As a parallel to this, India in the ancient times was very rich. Most of the population was wealthy and had some occupation to perform. There was no urgency in spending the money to buy items of desire. They had enough liquidity with them to spend as and when required. Also the people believed in savings and longevity of material goods.

This situation can be seen as an issue to the country's financial circulation. If people do not spend much and there is no consistent demand, then how can enterprises define their raw material pipeline? And as raw material for enterprise A is the output product of enterprise B, with this vicious circle there can be a devastating crumble of the system. With this crumble citizens tend to save more and spend less as there is no future security.

With this situation in mind and the recent festivities doing the round, I was amazed at the rituals which were formulated for all the festivals of our nation. There are numerous festivals, effectively making someone celebrate a festival or occasion everyday. All these occasions require people to invite guests and also give some money as "shagun". Now with this kind of raw money changing hands, the system is finally able to run the mill. People are spending during the festive seasons and saving during the odd seasons. These festivals are an imbibed feature of us Indians. We cannot live without it. Its our culture.

So without blaming any culture, I will say that if the festivities are made about such that people are compelled to spend, then you have your financial machinery running smoothly. There won't be any need of fiscal or monetary policies to Induce Spending.

Advertising. Is it attack on Indian traditions?

Why do the advertisers and the media time and again try to attack the Indian cultural roots to sell their products, inspiring the youth and the consumers to get away from their roots?

All of us distinctly remember the time when shampoos had entered into the Indian markets. It was promoted as useful agent to get rid of stickiness from hair oil. Indeed a necessary and an on target point, but at what cost? People reduced the oil usage. Youngsters opposed hair oil usage. And what happened? The younger generation of yesterday, the working generation of today; is facing heavy hair loss, dandruff and various other hair problems. You may argue that these problems were already present thousands of years ago when Ayurveda was discovered, but were these problems so aggravated? We had many other natural options which could effectively cleanse the hair of the extra oil and also give strong and silky hair like “areetha”, “shikakai”, etc. But to get ahead in the race to use the latest products the people started using shampoos. But when they could not see any good benefit they stopped using both shampoo and also oil. Effect – More damage.

Now the companies are bringing in products which are catering to the above problem by instilling in the minds of people that “look you people, you don’t have time for putting on hair oil. We have this shampoo which contains oil. Use this”. Phase shift of ideology for shampoo industry?

This is just an example. This is happening in other products too which had competed against the use of traditional items. Best example is soft drinks. All the soft drink brands pitched in as the new youth drink. This is “THE” drink, and the alternative natural drinks are no use. And now these soft drink companies are in a race to capture the natural health drink product markets. Interesting!

Some may term it as “Market Capture” – Erase traditional products, then re-introduce them with new packaging. To me this can be termed as “Re - Laying the base”. [I resist from using the term “Foundation” as that’s not what is being remade.]

So the question which props the mind is does selling means just sell and no ethics? No values to the inherent ideology of the nation, the traditions? I was and am still searching for the answers.

I am divided with the answers I have got till now. Sometimes the “Brain” says it’s all in the business. You need to sell the product come what may. While the “Heart” says don’t do this, its unethical. Don’t fool your traditions. But then I recollect a line from the movie “Lord Of Wars” –

Never go to war. Especially with yourself.

har cheez ki ek umar (nahi) hoti hai?

A very interesting article
Sourced from here

**************************

"Bete, har cheez ki ek umar hoti hai", parents used to say.

There is a time to focus on studies.
A time to build your career.
A time to shoulder responsibilities.

But in the Indian scheme of things you are never 'old enough' to really live your life the way you want to.Until ultimately you are old and telling other - "Bete, har cheez ki ek umar hoti hai..." Philosophy aside, there is a very real dilemma facing parents today. My ten year old daughter (if you ask her she'll say, "11 in 3 months time!") wants to join Facebook. Now officially you have to be over 13 to be on Facebook but you know how simple it is to circumvent that rule. Her point is, lots of kids in class have Facebook accounts. I have no way to verify that - and neither should be the basis of my decision. So what do I do?This is but one example. There is the 'when can I get a cellphone' question. When can I go to the mall with my friends - and no adult escort?Recently I was stumped by when can I get a manicure (just want to try it once).My standard response is:"When you are in class 10". But I doubt I will actually be able to hold out for another five years.

So what are my concerns, why stop her from 'having it all' as soon as possible?

Well, like all parents, I want to protect her. From the big bad world out there. And yet, I do not want to spy. And I do not want to worry when I don't spy (and therefore don't know what company she is keeping). The hope is, the older you get, the wiser you get. But is there any such guarantee in this world?At best, you are postponing the inevitable. I've let her read the 'Twilight' series (it's supposed to be teen fiction but hey.. it's a rage among kids her age).

I switch off 'Desperate Housewives' when she is around but she's just discovered 'Friends' and funny as it is, the storylines are definitely 'adult'. I've handed down my ipod to her (but strictly forbidden taking it out of home).Yes, kids are growing up faster - physically and mentally. But you know they're still kids when they ask you - can we do this or that? The day they 'just do it' is the day they have grown up.

Har cheez ki ek umar hoti hai. The question for parents is, when will be old and wise enough to let go?

So i call Mumbai Bombay

The Marathas were never in possession of the Bombay group of islands. These were the territory of the Sultan of Gujarat. He was forced to give Bombay to the Portuguese. Unfortunately, these very proselytizing Portuguese murdered Sultan Bahadur Shah of Gujarat. There was no Indian ruler claiming ownership of these soggy, disease-prone islands of Bombay. Not only the Moguls but also the Marathas never claimed this piece of land as their own. They had no interest in the barren wasteland.

The wasteland of Bombay was given as the dowry by Catherine of Braganza (Portuguese princess) during her marriage to Charles II of England. That is how the British got possession of the islands.

Even for the British Crown, this remained a useless piece of land. It was passed on to the East India Company. The East India Company had no particular interest, nor could they see Bombay’s potential as a great port. Surat port was becoming congested and the Surtis of Gujarat were the first people who moved to Bombay in pursuit of their trade and commerce.

It was not the British East India Company but the Parsees who put their own private money in the development of the port. Major economic actives were initiated by the Parsees, Gujaratis and Bohras from Surat, which set into motion the process of evolution of Bombay and its becoming the financial capital of India. (Historically, meaning when Bombay was soggy, disease ridden place) There was no or negligible contribution worth the name from Marathas in development of Bombay.

Some people who never studied (or at least didn’t pay much attention while studying) history have renamed it ‘Mumbai’ and demand exclusivity to make political gains …

So i call Mumbai Bombay :)

The article has been sourced from here

JK Cement

This is a classic advertisement, which puts the basic principles of advertisements to use. The principle - "You can sell any product by displaying a semi-clad lady in advertisement". This is the principle which even if you want to avoid, you cant. People who like it will like it, people who hate it will discuss about it. The ultimate goal of brand remembrance is achieved.

Indeed this principle has been used a lot of times for many great advertisements, but what the heck? There should be some linkage to the product being advertised and the content of it.

Well whatever be the case of the content of this advertisement, it has achieved its purpose. The advertisement has created buzz on the television media and online media by "hate blogs". Any kind of publicity is a publicity.

Am sorry about the quality of the video, but that's the best available online. If i get hold of good quality, will post it. But who cares about viewing a better version of this crap TVC. Do you? then let me know, i will get it for you.




amateur video advertisement for JK Cement.
And this video too has benefited as an outcome of the above advertisement. People have started hitting this video on youtube.

Whose IDEA is it?

The Absolut Vodka commercial was released earlier, from which the Apollo Munich commercial has borrowed heavily. Below are the two commercials.

Indeed a brilliant idea for the promotion of both the brands. Even their commercials are named the same "Anthem". And yet both the products are at the either ends of spectrum. Each helping the consumers /customers to go to the other...

Absolut tvc a true brilliance for creativity.



Apollo Munich has gone forward for brand upgrade from Apollo DKV. They wanted to remake their image, focussing over the "Uncomplicated" policies with less of "Jargons". The Absolut tvc was utilised to the fullest for this purpose.

A way to de-stress for Commonwealth Games volunteers

As pressure mounts on volunteers for the approaching Commonwealth Games in the capital, they may find the perfect way to stay high on enthusiasm and physical fitness with an Art of Living course.

The mega event, which will take place in Delhi from Oct 3 to 14, aims to recruit 30,000 volunteers from a cross-section of people - from students and homemakers to ex-servicemen and corporate honchos.

Sudhir Mital, the special director general looking after the volunteers programme, said: 'The Art of Living Foundation has expressed an interest in providing a three-day course on stress management to the Commonwealth Games volunteers'. Read More from Sify

Jai Gurudev,

Antariksh

If you are stuck in the HOW?
You will lose the NOW.
Just DROP the HOW and
Experience the WOW!

The Karachi Project

In the 1977 cold war thriller Telefon, a rogue KGB agent creates mayhem in the US simply by picking up a phone and reading a Robert Frost poem 'the woods are lovely, dark and deep...' to hypnotise sleeper agents who then go on to plant explosives across the continent.

The scenario could well echo a nefarious plan that India's security agencies are now grappling with: The Karachi Project set up by the Pakistan Army's ISI and groups like the Lashkar-e-Toiba (LeT) and HUJI which utilise Pakistani-trained Indian-operatives to plant explosives in selected cities in the Indian heartland.

For at least three years now, Indian security agencies have known of the outlines of this scheme, which Home Secretary G.K. Pillai held responsible for the German Bakery blast in Pune.

"The link between the LeT and Indian Mujahideen (IM), as part of the project, has been established. The LeT pushed David Headley into India to recce potential targets. IM operatives went to Pakistan and viewed videos shot by him, so that they could be sent to India to carry out attacks," he said.

Named after the Pakistani port city and crime hotbed which has turned into a sanctuary for fugitive Indian underworld dons like Dawood Ibrahim and Tiger Memon, the joint-venture project was conceived some time after 2003. It is part of an overall strategy which, Admiral Dennis Blair the director of National Intelligence told a US Senate committee on February 3, was for Pakistan to "use militant groups as an important part of its strategic arsenal to counter India's military and economic advantages".

The Karachi Project has been directly responsible for the deaths of over 500 Indians in 10 bomb blasts since 2005.

Details of the project were first revealed by Pakistan-born American jihadi David Coleman Headley to the FBI in December last year. According to him, the fugitive Bhatkal brothers Riaz and Iqbal who founded the IM, Mufti Sufiyan and underworld don Yaqoob Khan aka Rasool 'Party' were being sheltered in Karachi by the LeT and ISI.

Headley, who checked out Chabad House close to German Bakery, also told the FBI interrogators about serving and retired Pakistan Army officers being part of the project. Headley confirmed that the ISI had put together a team of Indian jihadis in the port city, calling it the Karachi Project. They were waiting to launch them into India for attacks.

Over 500 people have been killed in 10 terror attacks carried out by the Karachi Project since 2005.

Headley recceed targets for the 26/11 Mumbai terror attacks while shuttling between Mumbai and Karachi thrice in 2006 and 2008. Pune also figured prominently in his terror reconnaissance missions. He visited Pune twice, in 2008 and 2009, and stayed at the Surya Villa Hotel near the Osho Ashram and the local Jewish synagogue during his latter visit. This was part of his March 2008 survey of Israeli targets--Chabad Houses across Delhi, Pushkar, Goa, Pune and Mumbai--for future terror attacks.

More details of the plot emerged after the arrest of Abdul Khwaja, second-in-command of Shahid Bilal, who headed the Bangladesh HUJI unit. Khwaja was picked up by the R&AW in a clandestine 'rendition' operation in Bangladesh in December last year.

Open your eyes to the complete information @ Yahoo @ this link

Good use of plastic. Kudos!!

A Swedish entrepreneur is planning to mass produce Peepoo, a biodegradable plastic bag that acts as a single-use toilet, which may help millions of urban slum dwellers in developing countries like India

The bag, which is currently undergoing field trials in India and Kenya, is the brainchild of Anders Wilhelmson, an architect and professor in Stockholm. Once used, the bag can be knotted and buried, and a layer of urea crystals breaks down the waste into fertiliser, killing off disease-producing pathogens found in feces.

"Not only is it sanitary, they can reuse this to grow crops," Wilhelmson was quoted as saying by The New York Times. According to Wilhelmson, he has drawn inspiration to design the biodegradable toilet from Kenyan slum dwellers, who collect their excrement in a plastic bag and dispose of it by flinging it, calling it a "flyaway toilet" or a "helicopter toilet".

"People will say, it's valuable to me, but well priced," said the Swedish entrepreneur who has patented the bag and is confident that the bag will turn a profit. He plans to sell the bag for about 2 or 3 cents -- comparable to the cost of an ordinary plastic bag. According to United Nations figures, an estimated 2.6 billion people in the developing world, or about 40 percent of the earth's population, do not have access to a toilet.

It also estimated that 1.5 million children worldwide die from diarrhea every year due to of poor sanitation and hygiene, which is largely because of open defecation of waste that contaminates drinking water.            

One of the UN Millennium Development Goals, set in 2000, is to halve by 2015 the proportion of people without sustainable access to drinking water and sanitation, but so far progress has been minimal. With that in mind, Swedish Peepoople created the Peepoo bag to serve as a personal, portable and low-cost latrine for all the many people who don’t have one. Designed for use sitting, squatting or standing, the single-use, biodegradable plastic bag measures 14 by 38 cm and is lined with a urea-coated gauze layer that disinfects all waste. Used bags are odour-free for at least 24 hours and are safe for burial underground. Within two to four weeks after use, however, their contents get converted to high-quality fertiliser—something that’s also rare in many areas and so could become a source of income and further enrichment for an individual or village. Following field tests last year in Kenya and India, the Peepoo bag is scheduled to begin production this summer.

Sourced from here and here

Image contribution here

Day of Shiva

Hindustan Times, 12th February, 2010

H.H. Sri Sri Ravi Shankar

Shivaratri is the day of Lord Shiva. Shiva is the lord of meditation and, therefore, the lord of awakening.

Shiva is called Mahakala - grand time. Shivam also means innocent. Shiva is a very simple Lord, but in this simplicity there is a deep message.

Shiva, in His Nataraja form, symbolises the union of nature and the Divine. Natraja holds fire in one hand, representing the fire element. A damru (conical musical instrument) in the other hand depicts the space element. Shiva's hair is open and flying, representing the air element.

One foot on the ground symbolises prithvi (earth element), another in the air. One hand is the symbolic abhaya hasta offering protection and the other points to his feet symbolising surrender. With one foot already in the air, he has already taken a step towards the devotee. He says, "You are dear to me" even before beginning.

Shiva is dancing. Life should be like this. If both feet are stuck in the ground, then you cannot dance. Even to walk, you need to take one foot up.

Underneath his feet, there is Apasmaar (demon representing ignorance.) He is standing with his foot on top of desires. Only when we rise above desires, then it is a dance of joy and bliss. The Divine energy pervading the entire creation is eternally dancing.

Shiva represents Ananda Tattva (bliss) that the whole world longs for. We can only know the secret of Shiv tattva by going within. Feeling His presence all the time is the essence of Shivaratri. It is an occasion to awaken one's self from slumber. It signifies being aware of everything you have and - being grateful about it.

Be grateful for the happiness which leads to growth, and also for sadness which gives depth to life. You have to surrender the positives and negatives of your life to Shiva and become carefree! The greatest offering is your self and the greatest power is in surrendering to the divine. This is the right way of observing Shivaratri.

Criticising GM crops may land you in jail

BANGALORE: Criticising Genetically Modified (GM) products could land you in jail — if the draconian draft Biotechnology Regulatory Authority Bill (BRAB) of 2009, which will be tabled in the current session of the parliament by the UPA government, is passed.

In an unprecedented muzzle on the right to freedom of speech of the citizen, Chapter 13 section 63 of the draft bill says, “Whoever, without any evidence or scientific record misleads the public about the safety of the organisms and products…shall be punished with imprisonment for a term that shall not be less than six months but which may extend to one year and with fine which may extend to two lakh rupees or with both.” The BRAI Bill drafted by the department of bio-technology under the Ministry of Science and Technology comes on the heels of a moratorium on Bt Brinjal announced by the Environment Minister Jairam Ramesh.

“What they are doing is much worse than what Hitler or Mussolini did. Through this bill, they want to take absolute authority. They are behaving like a vendor instead of a regulator,” Pushpa M Bhargava, a member of the Supreme Court appointed Genetic Engineering Approval Committee (GEAC) said.

There are also other provisions in this bill which are disconcerting.

Article 27 (1) of the bill seeks to keep the information related to the research, approval and science of the GM Products out of the purview of the Right to Information ( RTI) Act.

In other words, farmers, NGO’s and Environmental groups that have been on the forefront of the campaign against BT Brinjal and other genetically modified crops, can no longer obtain information about it.

Not only that, the three member experts of the Department of Biotechnology will override any existing legislation about GM technology in the states.

The draft bill also states that the BRAI will set up its own appellate tribunal which will have the jurisdiction to hear arguments on the issues concerning biotechnology. In case of any disputes, petitioners can only approach the Supreme Court of India.

“The BRAI bill is more draconian than what the nation faced during the Emergency ‘’ says Devinder Sharma, writer and Food Policy Analyst. “If the Bill was already in force, I would have been in jail.

Jairam Ramesh too would have been in jail for challenging the health and environmental claims of the company developing Bt Brinjal,” he said. The bill demonstrates the extraordinary hold the multinational companies have over the UPA government, he added. Kavitha Kurugunti of Kheti Virasat Mission said that this bill is just a way to silence the voices who are opposed to GM technology.

Sourced from here

Tamil Nadu rediscovers Hindi

Shiv Sena supremo Balasaheb Thackeray answers criticism against his party’s often violent agitations in Mumbai by citing the long history of anti-Hindi agitations in Tamil Nadu. He points to the state’s official policy that has led to insignificant use of Hindi in Tamil Nadu. Thackeray’s sense of history is impeccable because Tamil Nadu established the supremacy of Tamil through blood, in much greater intensity than the Sainiks do on the streets of Mumbai.

But Thackeray may have missed a finer point. Life has come full circle for Tamils. Today, Hindi is the most popular third language for the younger generation to learn across the state. “Everybody who once opposed Hindi is praising it now and sending their children to learn the language,” says C N V Annamalai, general secretary of the Chennai-based Dakshina Bharat Hindi Prachar Sabha.

Bollywood news is devoured, migrant labourers from Bihar have begun coming in, and politicians are learning Hindi to be able to make an impact in Delhi.

Tamils began protesting against Hindi as early as 1938. The Congress Party, which had come to power in the then Madras Presidency under C. Rajagopalachari, had made Hindi compulsory in schools. Tamils saw this as a cultural invasion that could render their mother tongue a secondary language on their own territory. There was a burst of protests, forcing the government to withdraw its order. Over the next decade, the Congress would try to impose Hindi several times, each time facing a bigger groundswell of protests.

The campaign against compulsory Hindi quickly became a political issue. The protests were led by E V Ramaswamy Naicker (known as Periyar) who had ironically given out his house just 16 years earlier to start a Hindi teacher training college. But by 1938, he had become a separatist, convinced that the South Indian “Dravidians” should form their own nation and get Purna Swaraj from “Aryan” conspirators.

The agitation was mainly sustained by students. One such man was Muthuvel Karunanidhi, who at the age of 14 showed a genius for organisation. As the protests raged year after year, the political careers of Karunanidhi and his mentor C N Annadurai blossomed. Soon after independence, they started a party, Dravida Munnetra Kazhagam, promoting Tamil nationalism. Their propaganda made the Congress Party look like a Brahmins’ party seeking to impose Hindi, Hindu supremacy and caste hierarchies on the secular Tamil national identity.

The flashpoint came on January 26, 1965. The day marked the completion of 15 years of the Constitution, which provided for removing the use of English and making Hindi the sole official language of the Union. Central government offices across the state had their boards blackened by tar. Protests brought life to a standstill. Scores of young people set themselves ablaze and died in the cause of Tamil. The police couldn’t control the agitation. The army came in but failed too.

It was then the Centre made the historic decision to continue with English as an official language. Tamil Nadu, till today, follows the two-language system with Tamil and English. If we are an English-speaking nation today, thank the Tamil protesters for it.

The Congress lost power in Tamil Nadu in 1967. Annadurai and later Karunanidhi became chief ministers. The protests entrenched the Dravidian parties so deeply that Congress hasn’t been able to come back to power till today. This is a story of great inspiration for any regional politician seeking to consolidate his constituency and drive out national parties.

Meanwhile, the Hindi Prachar Sabha is quite busy. As many as 600,000 students appear for its exams in Tamil Nadu each year, a number that is growing at 20 percent. In 1965, at the height of anti-Hindi protests, the number was less than 20,000. “The anti-Hindi agitation basically did our job. It raised curiosity among the people and brought them to us,” says Annamalai.

Sourced from here

Link is this

Indian Missile Claims

Beijing's dismissal of the DRDO's claims that its missile technology is superior to that of China might provoke knee-jerk patriotism in Delhi. But no one in the world disputes that China is way ahead of India in missilery and military uses of space.

By transferring missiles and their production technology, China has also put Pakistan ahead of India. Instead of acknowledging the reality and redoubling the effort to catch up, the DRDO is making extravagant claims. Take, for example, its head V.K. Saraswat's claim that the Agni-III, with its 3000 km range, is ready for "induction" by the services.

A weapons system inducted after just four tests including one failure? This is the kind of sanctimonious self-congratulation that the DRDO has doled out for decades. Because they wrap themselves in the flag, we are not supposed to ask questions, only clap. Saraswat has claimed that "there is no need to produce and store missiles in today's world". Really? China has more than 1000 missiles pointed at Taiwan; and is producing and deploying missiles in scores every year.

This could be ignored but for the fact that it has begun to create diplomatic problems for India. Take the claim that India is developing anti-satellite weapons. Here he is talking about a weapon system that does not exist; and the Chinese have conducted ASAT weapon tests in 2007 and 2010 without making any claims in advance. Did he have the political clearance to say this?

Did he consult the foreign office which is campaigning in Geneva against an "arms race" in outer space? Even bolder is talk of targets for Agni-III in China and Pakistan. Since when has it become the DRDO's responsibility to decide on nuclear targeting? One had assumed that was the job of the nuclear command authority under the prime minister.

Meanwhile, the ministry of defence appears to have no oversight of the DRDO and the minister, A.K. Antony, seems out of the loop. Speaking at a conference in Delhi last week, Antony thundered against the "militarisation of space". Has anyone informed the poor minister that space has been "militarised" for decades? The international debate today is about deploying weapons in space.

While the minister of defence makes banal statements, his scientific adviser is boasting about space weapons. Why Delhi, which claims to be a responsible nuclear power, allows this dangerous drift at the MOD and DRDO is one of those known unknowns in Delhi.

Source: The Indian Express

The political ploy over Bt Brinjal

If a public debate ended in a near-ban on Bt brinjal, the next review could well end up the other way, says A K Bhattacharya.

Non-governmental organisations have been celebrating ever since Environment and Forest Minister Jairam Ramesh  announced a moratorium on the commercial use of Bt brinjal in India .

Bt brinjal, a genetically modified vegetable, had been developed to make it resistant to attacks by the most common variety of pests, thereby raising prospects of its increased output without any associated costs usually incurred on pesticides.

While most government scientists endorsed the genetically modified variety of the vegetable and even the Genetic Engineering and Appraisal Committee (GEAC), a government body, approved its use, several NGOs had voiced their concern over safety.

In a remarkable display of strength and well-orchestrated campaigns, NGOs staged protest rallies across the country and made their views known to Ramesh at the many public hearings the minister held to review, the GEAC decision to allow commercial use of Bt brinjal.

Views of most scientists from the Department of Biotechnology and the Indian Council of Agriculture Research were set aside. Also ignored were the views of the agriculture minister, the science and technology minister and the human resources development minister.

Not surprisingly, therefore, NGOs are celebrating their victory in their battle against Bt brinjal. Ramesh's decision to place a moratorium on commercialisation of Bt brinjal, they point out, is nothing but a step away from a ban on its use.

That is significant. Mind you, the moratorium is only a step away from a ban. It is not yet a ban. NGOs may not have fully realised the implications of what Ramesh has achieved in the last six weeks of public hearings and consultation with a host of civil society groups, activists, scientists and NGO representatives.

This is what a democratic government ought to do! A government body had cleared the use of Bt brinjal. If a minister had to reject that finding, he was required to hold public consultation and use his conclusions from those public hearings to put the use of that technology on hold. This is exactly what Ramesh did.

If NGOs are celebrating today, they should recognise that Ramesh can use the same instrument of public consultation to take another decision a few months later that may not necessarily agree with their viewpoint on Bt brinjal.

If Ramesh is now a paragon of correct behaviour and NGOs are complimenting him for his transparent and democratic style of functioning, they should not sulk when Ramesh revises his and the government's stance on Bt brinjal after subjecting the technology to another review.

Indeed, the minister has stated that there would be further tests in more reliable laboratories and the regulatory system would be strengthened. Moreover, there are indications that the Bt brinjal issue might be discussed either in Parliament or at a meeting of the National Development Council. Who knows, the government's final stand on Bt brinjal may undergo a change after this exercise.

NGOs should note that subscribing to the idea of a democratic decision-making process can be a double-edged sword. Participants in the debate should be prepared to welcome whatever be the final decision. It is like taking part in an election. If you win, celebrations are in order. But if you lose, accept the verdict and cannot cry foul.

This is precisely how the United Progressive Alliance  (UPA) government under Manmohan Singh  has been trying to tackle knotty policy issues. Bt brinjal is one such example.

The other example is the question of removing subsidies on petroleum products. Last year, the UPA leadership had asked Kirit Parikh, who was then a member of the Planning Commission, to recommend what measures needed to be taken to relieve the government of its subsidies burden on account of the oil sector.

About a fortnight ago, the Parikh Committee submitted its recommendations on how the government could link its petroleum product prices to the market. If the government were to accept these recommendations, prices of petrol, diesel and liquefied petroleum gas would go up by varying margins.

Petroleum product prices have always been a political issue in India. Even as the Union Cabinet examined the recommendations of the Parikh Committee, opposition political parties, including the Left, decided to oppose any move to raise prices.

Even the Trinamool Congress , a partner of the UPA, threatened the government with protest rallies against any move to increase petroleum product prices.

Last Sunday, Petroleum and Natural Gas Minister Murli Deora was closeted with Finance Minister Pranab Mukherjee  and examined the implications of the Parikh Committee's recommendations.

The administrative issues with regard to the proposal for an increase in petroleum product prices have been resolved by now. What remains to be tackled now is to bring round the political leadership both within the UPA and outside.

Opposition political parties and even UPA partners may feel good that their voices are being heard. But this is a classic case of political management of a tricky issue of raising prices.

By involving different stakeholders in the decision- making process and prolonging the discussion with political parties on the imperatives of an increase in petroleum product prices, the UPA government is only ensuring a safe and secure implementation of its decision.

Like in the Bt brinjal case, there may be a moratorium on a petroleum product price hike for a few days or a few weeks. But at the end of reviews and consultation, the government will take a decision that it wants to take.

Sourced from http://www.business-standard.com/

Why we need Bt Brinjal (Baingan Tadka)

“One step for man; one giant leap for mankind”.

Great quote which creatively resonates with the expansion of human adventures. We are great explorers thanks to our never ending quest for exploration – craving for unknown.

Starting from being the chimps who wanted to explore their surroundings, we have come to the extent of being present on every inch of this lovely planet. We have explored the outer universe and still trying to figure out what lies beneath us. We just know the depth we need to explore, but not its extent. We are even exploring the avenues and the methods to bring into us the qualities of living beings surrounding us. First we experimented with “Life After Death” for our beloved sheep – Dolly was the new name. Next we thought to get into experimenting bringing cross cultivation, by mixing genes of two different species. The only hindrance to this was the objection by governments against human trials. But now we have taken the detour to do this with plants. We are slowly progressing in imbibing qualities of other living organisms into us. We are bringing ONENESS to its truth.

All the living beings require staying together for mutual benefit. Now we have started exploring this option. We wanted to bring in the “Bacillus thuringiensis”, so we developed the Bt Brinjal. Actually the word Bt stands for “Bacillus thuringiensis”, which is a soil bacteria, and hence the BT Brinjal is actually the normal Brinjal, with an additional gene from the Bt bacteria, which produces Bt protein. This new Brinjal was researched on by Mahyco (Maharashtra Hybrid Seeds Company) and is promoted by University of Agriculture Sciences, Dharwad, and Tamil Nadu Agriculture University, Coimbatore. Now the genes of this little bacterium can freely integrate with our body. Totally unrestricted and unaffected by our immune system. This is true bio-diversity integration.

We can definitely neglect the reports of soil infertility due to using Bt Cotton, animals dying by eating the Bt crops, fauna extinction. We the Indians are the super powers of the next generation. We need to prove to the whole world that we can be the best “guinea pigs” available on earth. Why go anywhere else, Indian soil and its inhabitants are the best test objects. We have the out of the world immunity power which can thwart off any bacterial or viral attack from inside our body.

Why stop at “Bacillus thuringiensis”, check the mutation with the hepatitis virus, or AIDS virus, with these viruses as part of our body, we will enhance our capabilities against these diseases. Then India will be the only AIDS free nation in the world. Even tough the western companies initially will conduct extensive trials with their proven medications and procedures; they won’t succeed in selling those drugs in Indian markets as we will be the AIDS resistant human species. All their money will be lost at treating the guinea pigs of India.

On the future developments front, we have very bright prospects for the Indian companies. We should stop at nothing and start integrating the genes which will build up our antennae like cockroaches, create highly sensitive nose like dog, eating machine like pigs which can survive on any shit.

HAIL, INDIA!!!

HAIL, OUR POLITICIANS!!!

You can read the following articles to get the latest update

http://ibnlive.in.com/news/not-so-scientific-bt-brinjal-report-full-of-errors/109519-11.html

One more news, we can have genetically modified forests too. And this time USA doesn’t want to stay behind, so they will experiment with forests.

http://www.scientificamerican.com/article.cfm?id=eucalyptus-genetically-modified-pine-tree-southwest-forest

asato ma sadgamaya

asato ma sadgamaya
tamaso ma jyotirgamaya
mrtyorma amrtam gamaya

Lead me from the asat to the sat.
Lead me from darkness to light.
Lead me from death to immortality.

(Brhadaranyaka Upanishad — I.iii.28)

This is true prayer—the seeker’s admission of his sense of limitedness and his heartfelt cry for assistance in transcendence. It is not a prayer for the things of the world. It is not a pray for food, shelter, health, partnership, riches, success, fame, glory or even for heaven1. One who recites these three mantras has realized that such things are full of holes, soaked in pain and, even in abundance, will forever leave him wanting. It is in this full understanding that one turns to this prayer. The essence of each of these three mantras is the same: "O, Guru, help me free myself from my sundry misunderstandings regarding myself, the universe and God and bless me with true knowledge."

The first mantra—asato ma sadgamaya—means, "Lead me from the asat to the sat." In fact, it is best to not translate sat (nor its negative counterpart asat) for, as with many Sanskrit words, sat has many meanings and not only are most of them applicable here, their deliberate combined import provides a depth that no one of them could hold independently. These co-applicable meanings include: existence, reality and truth. (Co-applicable meanings for asat being: non-existence, non-reality and untruth.)

We often speak of religion or philosophy as a search for Truth. But only in India’s philosophy of Advaita Vedanta has the concept of "truth" been so meticulously and successfully dissected. According to Advaita, for something to be considered true in the ultimate sense, it must be true not just at one given moment, but always be true—true in all three periods of time: the past, present and future. In fact, Advaita goes one step further. It says if something does not exist in all three periods of time that it does not truly exist, it is not ultimately real. Thus, truth, existence and reality are one and the same. That reality, Vedanta says, is what we call God.

The universe and its things are in a constant state of change. The planets are in constant motion, their positions in relation to each other and the other astral bodies are in continuous flux. The seasons similarly are ever-shifting. Scientifically, we can easily understand that our bodies (and the cells within them) come into existence, are born and then go through periods of growth, sustenance, deterioration and death. In fact these six modifications are part-and-parcel of everything in creation. On the level of emotions, we move back and forth between happiness, sorrow and anger. Even our intellectual convictions rarely stay fixed for very long. So, according to Vedanta, we cannot call this world ultimately real. It is not ultimately true. Ultimately, it does not exist. It seems real etc. but it is not. Such a thing is called asat.

The second mantra—tamaso ma jyotirgamaya—means "Lead me from darkness to light." When the Vedas refer to darkness and light, they mean ignorance and knowledge, respectfully. This is so because ignorance, like darkness, obscures true understanding. And in the same way that the only remedy for darkness is light, the only remedy for ignorance is knowledge. The knowledge spoken of here is again the knowledge of one’s true nature.

Currently, in the darkness of our ignorance, we believe ourselves to be bound and limited (otherwise we would not be reciting these mantras in the first place). But the Guru and the scriptures are telling us that, in truth, we are not, never will be and never have been bound. Eternally we sat-cit-ananda. The only thing that can remove our ignorance regarding our true nature is a spiritual education at the hands of a True Master like Amma. At the culmination of such an education, light floods the room, as it were; darkness vanishes.

The final mantra—mrtyorma amrtam gamaya—means: "Lead me from death to immortality." This should not be taken as a prayer to live endless years in heaven or on earth. It is a prayer to the Guru for assistance in realizing the truth that "I was never born, nor can ever die, as I am not the body, mind and intellect, but the eternal, blissful consciousness that serves as the substratum of all creation."

It is important to remember that, with all these mantras, the leading is not a physical leading. The Atma is not something far away that we have to make a pilgrimage to, nor is it something we need to transform ourselves into. Atma means "self." We don’t need to transform our self into our self. Nor do we need to travel to it. We are it. The journey is a journey of knowledge. It is journey from what we misunderstand to be our self to what truly is our self. What the mantras really means is "Lead me to the understanding that I am not the limited body, mind and intellect, but am, was and always will be that eternal, absolute, blissful consciousness that serves as their substratum."

Once, when discussing these mantras, Amma said the first step in attaining the knowledge for which one is praying when they chant these mantras is satsang: listening to spiritual talks, reading spiritual books and being in the company of spiritual seekers and, of most importantly, spiritual masters. "We need to continuously be fed the knowledge that our true nature is the Atma and not the body mind and intellect," Amma said. Through satsang, our attachment to the asat gradually lessens. "Slowly as you understand that everything in the world—all worldly relationship, all worldly things—are ever-changing an impermanent, your attitude towards the world changes. We gain detachment." As we become more and more detached, our desires also naturally decrease, because we know that the things of the world are impermanent and cannot bring us lasting happiness. As the desires decrease, the mind becomes less and less agitated. It obtains serenity, stillness, peace. Then, with this stilled, subtle, penetrating mind we can finally come to realize our true nature.

Caste System in Historical India

Sourced from here and here

An elaborate detailed talk by the historian Sri D. K. Hari, was an eye opener on the knowledge of Caste system, its true intention and form, and its current situation. The brief of talk is present here.

In the modern political view of India, the very word Caste is looked at as controversial. The word Caste was brought on India by the Portuguese with their term"Casta". The term "caste system" is of British colonial creation and was first used in 1871 census in India.

Varna and Jathi:

From time immemorial we have been having the societal division concept through Varna and Jathi. This concept of Varna and Jathi were combined and transformed into caste system by the colonial British administrators for their administrative nomenclature and classification.

What do you understand by Varna? Many people think of it as color of the skin. Though it does mean color, it was not used for what is the division of people in the society based on color.

The word Varna is etymologically from Var meaning "to choose". There are four Varna in India. They being:

Brahmana, Vaishya, Kshatriya, Sudra

As the word Varna suggests it is to choose ones way of life among these 4 primary streams.

Under or inside the Varna is the concept of Jathi. Jathi stands for trade guilds, stock, variety. It also refers to species or nation. These two concepts of division of labour in society based on choice attitude and aptitude of the individuals practiced from ancient and medieval India was summarily clubbed as caste by British colonial administrators.

The Four Varnas were not by birth, but by choice. A parson from any Jathi was allowed to take the task in one of the four Varnas. There are ample examples of Rishis who were initially fishermen, robbers and so on, thus from any Jathi a person could become Brahmana, based on his skills and knowledge.

There have been many kings who were from various Jathi, based on their valour.

There have been many businessmen based on their negotiation skills, not based on the birth.

Sudra doesn't refer to the lowest, it refers to the tasks which are logistics oriented. People choosing Sudra varna could manage irrigation system, for example. And an irrigation system was by no means less important than defence or army, and India being farmers' country the irrigation system was its backbone.

The importance of various varnas, and the power in the society the people following certain varna has always been fluctuating, and not given to one Varna. E.g. the Kshatriyas would be very important in war time, where as Vaishyas would be important in peace time, for bringing prosperity to the country by good trade. Brahmanas would be very important when everything is prosperous, as the human beings would seek the knowledge of divine, and Sudras would be important when festivities are to be organized, huge crop harvesting and transport is to be managed.

Migration:

The caste system of India was not tightly bound but had the concept of migration from one caste to another in built based on the occasion of the individual person. Most of the great Rishi, the Vedic scholars and the other great scholars of the Indian civilisation were born in the Sudra varna and because of their abilities and realisation migrated to become Brahmana.

Kings of Bharath:

Most of the kings of India also belong to the Sudra Varna and because of their kingship became Kshatriya. This migration was a recognised aspect of the IndianVarna system.

Caste Stratification:

It is in the medieval period during the onslaught and later in the colonial period the caste stratification took place which led to the debacle and down slide of India.

Caste – a pan religious reality:

The horrors of caste are not limited to the Hindus alone . The Indian Christians also the practice of caste system very rigidly. They have segregated churches, segregated cemeteries, segregated services, segregated processions.

The Muslims also have practiced the caste system in India with Azraf being the noble and the Arzal being the degraded. The Mayazur are the low caste bonded labour in Pakistan.

Even among the Sikhs the caste does exist in reality as the Jat Sikh and the Chamar Sikh.

From this it is clear that the concept of caste is not just in the Hindu religion but it is a pan religious reality of India.

Social leaders:

Various social leaders of India whose names are noble and endless have worked tiredlessly to abolish or mitigate the horrors and stratification of caste whenever it has reared its ugly head in the society.

Colonial wreak:

The colonial rule in India wreaked the economy of the land. Probably the most affected by the colonial rule were the Sudra whose property, education, vocation and stature were snatched away from them by the British administrators.

Change adapt:

Today, as India is progressing we see a cycle of changes happening. With these changes, the Jathi Varna concept of India needs to adapt itself. This concept held the fabric of the Indian society in its progress for many thousand years.

Realisation:

The realisation that should come now in us, is that the 3 upper castes namely Brahmin, Kshatriya and Vaisya should realise that they all belong to the common stock of people and due to opportunities and historical reasons they are better off socially now. The above 3 castes are of the same genetic stock as the Sudra. They belong to the same land, same society, and have all been one through the ages. This realisation should enthuse these three castes to take a concrete effort by themselves in uplifting the Sudra brotheren through positive effort.

Wherever the Chaturvarna system started, there may have been some reason for its introduction. This article investigates such possible reason and usefulness of Varna in the light of division of labor for complete progress of society.

In any work there are two types of activities involved – Physical Activity and Mental Activity. In society, there are people who preferably opt for a high or low of either type of activity. Let's look at the Varna system from the requirements of the activity in each:-

Varna	Physical Activity (in terms of outdoor work)	Mental Activity (in terms of thinking planning Analysis)	Skills needed
Khatriya – Defense	High	High	Agility of body and constant analysis of politics
Vaisya – Trade	Low	High	Skillful decisions and good negotiation skills needed
Sudra – Logistics ss	High	Low	High Physical robustne
Brahmin – Teachers	Low	Low	Steadiness of mind

This table shows that according to the body – mind type of a person, only certain activities can be suitable to that person. E.g., if someone is highly involved in physical activities, he or she may not be interested to sit at one place and perform chantings and give teachings. Someone who is not physically fit, cannot take up challenge of defending the nation.

If you look at the tasks required to run a nation, it will also broadly fall in the four categories:-

Defense from enemies – internal or external;

Trade for prosperity and exchange of products- again internal and to the other nations;

Logistics management in the entire country;

Teaching of values, learning from past experiences.

Other way to see its importance is, if either of any of these categories fails, the country cannot survive – A security breach can be dangerous to the country. Lack of proper trade brings down the economy. In any war hit area, the opposing nation first hits the logistics, like roads, water channels, modes of transport and so on. The moment Teachers are not skilled, the knowledge transfer from one generation to the next generation doesn't happen.



Antariksh Vijayvargiya