JK Cement

This is a classic advertisement, which puts the basic principles of advertisements to use. The principle - "You can sell any product by displaying a semi-clad lady in advertisement". This is the principle which even if you want to avoid, you cant. People who like it will like it, people who hate it will discuss about it. The ultimate goal of brand remembrance is achieved.

Indeed this principle has been used a lot of times for many great advertisements, but what the heck? There should be some linkage to the product being advertised and the content of it.

Well whatever be the case of the content of this advertisement, it has achieved its purpose. The advertisement has created buzz on the television media and online media by "hate blogs". Any kind of publicity is a publicity.

Am sorry about the quality of the video, but that's the best available online. If i get hold of good quality, will post it. But who cares about viewing a better version of this crap TVC. Do you? then let me know, i will get it for you.




amateur video advertisement for JK Cement.
And this video too has benefited as an outcome of the above advertisement. People have started hitting this video on youtube.

Whose IDEA is it?

The Absolut Vodka commercial was released earlier, from which the Apollo Munich commercial has borrowed heavily. Below are the two commercials.

Indeed a brilliant idea for the promotion of both the brands. Even their commercials are named the same "Anthem". And yet both the products are at the either ends of spectrum. Each helping the consumers /customers to go to the other...

Absolut tvc a true brilliance for creativity.



Apollo Munich has gone forward for brand upgrade from Apollo DKV. They wanted to remake their image, focussing over the "Uncomplicated" policies with less of "Jargons". The Absolut tvc was utilised to the fullest for this purpose.

A way to de-stress for Commonwealth Games volunteers

As pressure mounts on volunteers for the approaching Commonwealth Games in the capital, they may find the perfect way to stay high on enthusiasm and physical fitness with an Art of Living course.

The mega event, which will take place in Delhi from Oct 3 to 14, aims to recruit 30,000 volunteers from a cross-section of people - from students and homemakers to ex-servicemen and corporate honchos.

Sudhir Mital, the special director general looking after the volunteers programme, said: 'The Art of Living Foundation has expressed an interest in providing a three-day course on stress management to the Commonwealth Games volunteers'. Read More from Sify

Jai Gurudev,

Antariksh

If you are stuck in the HOW?
You will lose the NOW.
Just DROP the HOW and
Experience the WOW!

The Karachi Project

In the 1977 cold war thriller Telefon, a rogue KGB agent creates mayhem in the US simply by picking up a phone and reading a Robert Frost poem 'the woods are lovely, dark and deep...' to hypnotise sleeper agents who then go on to plant explosives across the continent.

The scenario could well echo a nefarious plan that India's security agencies are now grappling with: The Karachi Project set up by the Pakistan Army's ISI and groups like the Lashkar-e-Toiba (LeT) and HUJI which utilise Pakistani-trained Indian-operatives to plant explosives in selected cities in the Indian heartland.

For at least three years now, Indian security agencies have known of the outlines of this scheme, which Home Secretary G.K. Pillai held responsible for the German Bakery blast in Pune.

"The link between the LeT and Indian Mujahideen (IM), as part of the project, has been established. The LeT pushed David Headley into India to recce potential targets. IM operatives went to Pakistan and viewed videos shot by him, so that they could be sent to India to carry out attacks," he said.

Named after the Pakistani port city and crime hotbed which has turned into a sanctuary for fugitive Indian underworld dons like Dawood Ibrahim and Tiger Memon, the joint-venture project was conceived some time after 2003. It is part of an overall strategy which, Admiral Dennis Blair the director of National Intelligence told a US Senate committee on February 3, was for Pakistan to "use militant groups as an important part of its strategic arsenal to counter India's military and economic advantages".

The Karachi Project has been directly responsible for the deaths of over 500 Indians in 10 bomb blasts since 2005.

Details of the project were first revealed by Pakistan-born American jihadi David Coleman Headley to the FBI in December last year. According to him, the fugitive Bhatkal brothers Riaz and Iqbal who founded the IM, Mufti Sufiyan and underworld don Yaqoob Khan aka Rasool 'Party' were being sheltered in Karachi by the LeT and ISI.

Headley, who checked out Chabad House close to German Bakery, also told the FBI interrogators about serving and retired Pakistan Army officers being part of the project. Headley confirmed that the ISI had put together a team of Indian jihadis in the port city, calling it the Karachi Project. They were waiting to launch them into India for attacks.

Over 500 people have been killed in 10 terror attacks carried out by the Karachi Project since 2005.

Headley recceed targets for the 26/11 Mumbai terror attacks while shuttling between Mumbai and Karachi thrice in 2006 and 2008. Pune also figured prominently in his terror reconnaissance missions. He visited Pune twice, in 2008 and 2009, and stayed at the Surya Villa Hotel near the Osho Ashram and the local Jewish synagogue during his latter visit. This was part of his March 2008 survey of Israeli targets--Chabad Houses across Delhi, Pushkar, Goa, Pune and Mumbai--for future terror attacks.

More details of the plot emerged after the arrest of Abdul Khwaja, second-in-command of Shahid Bilal, who headed the Bangladesh HUJI unit. Khwaja was picked up by the R&AW in a clandestine 'rendition' operation in Bangladesh in December last year.

Open your eyes to the complete information @ Yahoo @ this link

Good use of plastic. Kudos!!

A Swedish entrepreneur is planning to mass produce Peepoo, a biodegradable plastic bag that acts as a single-use toilet, which may help millions of urban slum dwellers in developing countries like India

The bag, which is currently undergoing field trials in India and Kenya, is the brainchild of Anders Wilhelmson, an architect and professor in Stockholm. Once used, the bag can be knotted and buried, and a layer of urea crystals breaks down the waste into fertiliser, killing off disease-producing pathogens found in feces.

"Not only is it sanitary, they can reuse this to grow crops," Wilhelmson was quoted as saying by The New York Times. According to Wilhelmson, he has drawn inspiration to design the biodegradable toilet from Kenyan slum dwellers, who collect their excrement in a plastic bag and dispose of it by flinging it, calling it a "flyaway toilet" or a "helicopter toilet".

"People will say, it's valuable to me, but well priced," said the Swedish entrepreneur who has patented the bag and is confident that the bag will turn a profit. He plans to sell the bag for about 2 or 3 cents -- comparable to the cost of an ordinary plastic bag. According to United Nations figures, an estimated 2.6 billion people in the developing world, or about 40 percent of the earth's population, do not have access to a toilet.

It also estimated that 1.5 million children worldwide die from diarrhea every year due to of poor sanitation and hygiene, which is largely because of open defecation of waste that contaminates drinking water.            

One of the UN Millennium Development Goals, set in 2000, is to halve by 2015 the proportion of people without sustainable access to drinking water and sanitation, but so far progress has been minimal. With that in mind, Swedish Peepoople created the Peepoo bag to serve as a personal, portable and low-cost latrine for all the many people who don’t have one. Designed for use sitting, squatting or standing, the single-use, biodegradable plastic bag measures 14 by 38 cm and is lined with a urea-coated gauze layer that disinfects all waste. Used bags are odour-free for at least 24 hours and are safe for burial underground. Within two to four weeks after use, however, their contents get converted to high-quality fertiliser—something that’s also rare in many areas and so could become a source of income and further enrichment for an individual or village. Following field tests last year in Kenya and India, the Peepoo bag is scheduled to begin production this summer.

Sourced from here and here

Image contribution here

Day of Shiva

Hindustan Times, 12th February, 2010

H.H. Sri Sri Ravi Shankar

Shivaratri is the day of Lord Shiva. Shiva is the lord of meditation and, therefore, the lord of awakening.

Shiva is called Mahakala - grand time. Shivam also means innocent. Shiva is a very simple Lord, but in this simplicity there is a deep message.

Shiva, in His Nataraja form, symbolises the union of nature and the Divine. Natraja holds fire in one hand, representing the fire element. A damru (conical musical instrument) in the other hand depicts the space element. Shiva's hair is open and flying, representing the air element.

One foot on the ground symbolises prithvi (earth element), another in the air. One hand is the symbolic abhaya hasta offering protection and the other points to his feet symbolising surrender. With one foot already in the air, he has already taken a step towards the devotee. He says, "You are dear to me" even before beginning.

Shiva is dancing. Life should be like this. If both feet are stuck in the ground, then you cannot dance. Even to walk, you need to take one foot up.

Underneath his feet, there is Apasmaar (demon representing ignorance.) He is standing with his foot on top of desires. Only when we rise above desires, then it is a dance of joy and bliss. The Divine energy pervading the entire creation is eternally dancing.

Shiva represents Ananda Tattva (bliss) that the whole world longs for. We can only know the secret of Shiv tattva by going within. Feeling His presence all the time is the essence of Shivaratri. It is an occasion to awaken one's self from slumber. It signifies being aware of everything you have and - being grateful about it.

Be grateful for the happiness which leads to growth, and also for sadness which gives depth to life. You have to surrender the positives and negatives of your life to Shiva and become carefree! The greatest offering is your self and the greatest power is in surrendering to the divine. This is the right way of observing Shivaratri.