This article was published in my magazine - The Focus - September 2010 Edition - For IBS, Hyderabad
Do the sporting events create a crisis situation for the host countries? Are the sporting events actually deliver the "social benefits"?
South Africans are already feeling the heat of hosting the World Cup tournament. When the initial estimate of World Cup stadium costs was made by South Africa, it was set at some 2-3 billion Rand. Based on current visitor estimates, there seems no way for the SA Government to recoup that investment; to top it up, over the last few months officials have been predicting the final bill will come in around 13 billion Rand. It is a staggering increase, but also a typical example of the insane enthusiasm that every country gets when asked to stage anything to do with big-money sport. These mega events are organized with the hope of generating vast revenues and gain more businesses and tourists. Organizing countries highlight the advertising revenues and international exposure (social benefit) as the benefits that follow.
The 1990 World Cup cost Italy £550 million. The economic benefit has been variously described since then as neutral to negative. In 2002 the host country Japan made a whopping loss: ticket sales were £1.4 billion, and FIFA gave the country £100 million - but the all up cost was £4.7 billion. Even the Germans made only a measly £56.4 million on their staging of the World Cup in 2006: and if Germany can't make money out of something, then it just isn't possible. (Versus the cost of staging the thing, this represented a net profit margin of 0.4%). When the UK won the 'right' to stage the Olympics in 2005, the nation went crazy. The total expenditure which started at £4.8 billion has crept up to £8 billion by 2010.
The EU has estimates that when soccer World Cup tournament is played on another continent, the loss to economic output is £.8.1 billion -either through people watching at a late/early hour and then calling in sick, or just calling sick for the whole two weeks to see the finals in person. Last week, Britain's new coalition government announced $38 million in Olympic budget cuts as part of efforts to slash the nation's budget deficit.
Even the current Greece crisis has got its heritage linked back to the Olympic Games. While many factors are behind the crippling debt crisis, the 2004 Summer Olympics in Athens has drawn particular attention. If not the sole reason for the nation's financial mess, it scores some point to the games as an illustration of what's gone wrong in Greece. Greece had been overspending. Governments in the Greek were not able to balance a budget in nearly 40 years, and the country narrowly averted bankruptcy in May before panicky European partners grudgingly put up massive rescue loans. As a result recently the Greece's Finance Minister George Papakonstantinou had to outline harsh spending cuts and tax increases to free up billions of Euros in a joint International Monetary Fund and Eurozone rescue. Greece will receive about $135 billion in bailout loans through 2012 from IMF and EU governments worried about the Greek crisis. This crisis could also damage the Euro.
There are more than a dozen Olympic venues - the start of Greece's irresponsible spending binge - now vacant, fenced off and patrolled by private security guards. Money loaned on short term, was spent on long term assets. The 2004 Athens Olympics cost nearly $11 billion by current exchange rates, double the initial budget, which does not include major infrastructure projects rushed to completion at inflated costs. In the months before the games, construction crews worked around the clock, using floodlights to keep the work going at night. In addition, the tab for security alone was more than $1.2 billion. Six years later, more than half of Athens' Olympic sites are barely used or empty.
So finally the question that prevails for us Indians is; are we heading for the same fate with the CWG? With the current media publicity of the in-appropriations in CWG purchases and more than `30,000 crore expenditure, do we still expect the tourists to come and watch the events at incomplete stadia? Would we even break-even?
